social experience

We Build Social Ecosystems That Connect Brands And People

5X

Increase in CTR

31%

decrease in cost per sale

Social has accelerated the speed of culture, and your brand’s ability to keep pace in this environment is central to its long-term success. 

We determine what value your brand can provide to its audience; what will make them pause, take notice, and react to the content we place in front of them? Answering that question begins with a deep-dive look at how consumers are congregating, communicating, and consuming information in digital, and then using that data to inform activity across your ecosystem

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TGM Style

A customer-focused inbound strategy

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360 tobacco

A customer-focused inbound strategy

blog_digital_marketing_dream_team
TGM Style

A customer-focused inbound strategy

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360 tobacco

A customer-focused inbound strategy

Services

inbound strategy

Focusing on attracting and converting leads efficiently

paid media

Focusing on attracting and converting leads efficiently

sEO & Content

Focusing on attracting and converting leads efficiently

account marketing

Focusing on attracting and converting leads efficiently

nurture campaigns

Focusing on attracting and converting leads efficiently

sales enablement

Focusing on attracting and converting leads efficiently

automation

Focusing on attracting and converting leads efficiently

growth design

Focusing on attracting and converting leads efficiently

growth methadology

Our thinking process is defined by your measure of success. To reach those goals, we leverage a combination of our technical and creative prowess that spans the globe. In doing so, we are able to provide diverse concepts through our AdtriumThink process, delivering a strategy that will get you the results.

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Step 1

Insights & Discovery

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step two

Strategic Planning

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step three

Creative Development

the process

Our thinking process is defined by your measure of success. To reach those goals, we leverage a combination of our technical and creative prowess that spans the globe. In doing so, we are able to provide diverse concepts through our AdtriumThink process, delivering a strategy that will get you the results.

What are consumers saying? What resonates with them? Who do they admire in this space? Our process begins with an investigation into your brand’s historical conversation trends and an analysis of content performance to date. Armed with this data, the experts at our social media marketing agency are able to form category insights and an understanding of your brand’s consumer culture. We examine these findings in relation to influential voices in the surrounding culture, along with studying search intent and consumer behavior.

The insights and discovery guide us as we craft The Big Idea – a single unifying theme that will be the foundation for all programs and campaigns across owned, earned and paid channels. This primary theme allows us to develop your brand’s character and tone of voice, while outlining how to best activate it on each social platform. We will also map out your brand’s media amplification plan, determining whose influence it will seek to leverage, which consumers can be enlisted as advocates, and which audiences are ripe for targeting through paid media.

With The Big Idea firmly established, we now look to stretch across all possible touch points to maximize its impact. Campaign plans and strategy will provide an overview for editorial communications, and a defined content production schedule for generating compelling communications on a day-to-day basis will be outlined, along with launch timing and dependencies.

Next, we begin implementing the agenda laid out in our plan –producing and reviewing content, shooting video, reaching out to influencers, establishing community management, and pursuing paid social amplification. Our creative team begins to develop content for specific audiences, based upon specific behaviors and trends, for specific social platforms. As our pipeline fills, we begin to build and train a social organization and launch content distribution. The result is a holistic social presence that maximizes your brand’s relationship with its consumers and fans.

As our social media marketing services roll out, we continually measure content performance and conversation across the digital ecosystem. This data provides real-time insights to help us optimize KPI’s in relation to business objectives. We capture this analysis in daily, weekly, monthly, and campaign reporting that provides insights to fuel future marketing activities.

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