OmniChannel Marketing

Omnichannel marketing is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, and consistent. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. 

What is OmniChannel Marketing?

Omnichannel marketing is an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last.

That means that each channel works together to create a unified message, voice, and a brand for your company.

The customer of today is omnichannel. They bounce between channels when interacting with an ecommerce brand, and today, marketers are just beginning to respond to that behavior.

Think about it – when was the last time you went to an online store and just purchased on your first visit?

Customers have to build up trust with an ecommerce brand before they feel comfortable enough to purchase.

Multichannel vs. Omnichannel Marketing

Multichannel marketing is when the brand extends their marketing message across every channel where their customer is present.

But the biggest difference between multichannel and omnichannel marketing is that multichannel puts the brand at the center of the strategy and sends the same message out to customers on all channels.

Omnichannel marketing puts the customer at the center of the strategy. In an omnichannel marketing strategy, the message changes and adapts to how the customer has interacted with other channels.

Omnichannel Marketing Statistics

Omnisend recently put omnichannel marketing to the test. After analyzing over 2 billion campaigns sent over 2018, a few clear trends presented themselves.

We found that customers responded much better to an omnichannel marketing strategy. Marketers using three channels or more in their campaigns, omnichannel campaigns earned 18.96% engagement, compared to marketers using single-channel campaigns who only received 5.4%.

Engagement doesn’t mean more revenue necessarily. However, when compared between single-channel and omnichannel campaigns, campaigns using three channels or more earned a 250% higher purchase rate.

Omnichannel Marketing Strategy

The move to omnichannel marketing is far from only on the consumer side. Even smaller growing ecommerce marketers are seeing the benefits of launching an omnichannel marketing strategy, and as many as 60% have stated that they’ll be implementing one in 2019.

Unlike a few years ago, omnichannel marketing is now more readily available for growing ecommerce brands. But as with anything, when implementing an omnichannel marketing strategy, it’s important to lay a good foundation for it.

Key Takeaways

By being omnipresent on the channels that your customers are the most comfortable with, and getting your entire brand behind creating an omnichannel experience, you will be able to give your customers a level of service that will set you apart from your competition.

It’s the only approach Amazon and other big players use, and it’s available for you right now, whenever you’re ready.

By being omnipresent on the channels that your customers are the most comfortable with, and getting your entire brand behind creating an omnichannel experience, you will be able to give your customers a level of service that will set you apart from your competition.

Marketing Guides

  • Account-based marketing
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  • Account-based marketing
  • Multi-channel marketing
  • Account-based marketing
  • Multi-channel marketing
  • Account-based marketing
  • Multi-channel marketing
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