Social has accelerated the speed of culture, and your brand’s ability to keep pace in this environment is central to its long-term success. That’s why we use data and insights to drive the quality of the content we create and the efficacy of our messages.
We are able to forge memorable emotional connections that amplify results across earned, owned and paid channels. We determine what value your brand can provide to its audience; what will make them pause, take notice, and react to the content we place in front of them? Answering that question begins with a deep-dive look at how consumers are congregating, communicating, and consuming information in digital, and then using that data to inform activity across your ecosystem
Our social media marketing agency achieves best results by integrating owned, paid, and earned media into a holistic strategy that supports a single shared objective. Using data and analytics, we then create frameworks to optimize the program in real-time and track success against the brand’s predetermined marketing objectives. With this as our basis, our social media marketing services forge memorable emotional connections that amplify results across earned, owned and paid channels.
How we forge memorable emotional
connections that amplify results...
Insights and discovery:
Examining brand culture
What are consumers saying? What resonates with them? Who do they admire in this space? Our process begins with an investigation into your brand’s historical conversation trends and an analysis of content performance to date. Armed with this data, the experts at our social media marketing agency are able to form category insights and an understanding of your brand’s consumer culture. We examine these findings in relation to influential voices in the surrounding culture, along with studying search intent and consumer behavior.
Social media marketing services that engage and delight.
Developing the big idea
The insights and discovery guide us as we craft The Big Idea – a single unifying theme that will be the foundation for all programs and campaigns across owned, earned and paid channels. This primary theme allows us to develop your brand’s character and tone of voice, while outlining how to best activate it on each social platform. We will also map out your brand’s media amplification plan, determining whose influence it will seek to leverage, which consumers can be enlisted as advocates, and which audiences are ripe for targeting through paid media.
Bringing the campaign to life
With The Big Idea firmly established, we now look to stretch across all possible touch points to maximize its impact. Campaign plans and strategy will provide an overview for editorial communications, and a defined content production schedule for generating compelling communications on a day-to-day basis will be outlined, along with launch timing and dependencies.
Social media marketing services that get results!
Activation and beyond
Next, we begin implementing the agenda laid out in our plan –producing and reviewing content, shooting video, reaching out to influencers, establishing community management, and pursuing paid social amplification. Our creative team begins to develop content for specific audiences, based upon specific behaviors and trends, for specific social platforms. As our pipeline fills, we begin to build and train a social organization and launch content distribution. The result is a holistic social presence that maximizes your brand’s relationship with its consumers and fans.
Analyzing and optimizing
As our social media marketing services roll out, we continually measure content performance and conversation across the digital ecosystem. This data provides real-time insights to help us optimize KPI’s in relation to business objectives. We capture this analysis in daily, weekly, monthly, and campaign reporting that provides insights to fuel future marketing activities.
Find out how we can put
solutions like these to work for you
Request a strategy call…
In an introductory call, we will work with you to clarify a goal or challenge you have. Then together we will begin to define effective steps you as business owner, or operator, can take to address your goal. With a fresh set of eyes and a macro perspective on your business, our social media marketing services drive meaningful results.
Your business is unique. The experts at our social media marketing agency will work with you to accommodate your specific needs, from short-term projects to ongoing support. This meeting is an opportunity for you to find out if working with Adtrium.Agency could enhance your marketing and add value to your business.
© 2017 All rights Reserved. Design by Adtrium.Agency