300% Increase in traffic % conversions

The Client

  • Ardent Cannabis is an Ecommerce store that sells [patented] decarboxylation machines, allowing medicinal marijuana patients to create their own edibles from home.
  • FTF was engaged to help Ardent spread mass reach, outside of just the medicinal marijuana community.
  • Their goal for the engagement was simple – put a decarboxylation machine in the home of every cannabis user.

The plan

  • We dug deep into their data and found a large majority of the customers (78%) were male. We needed a website and online experience that catered to that demographic. A full website redesign was needed, both from a user experience and branding point.
  • At the time of the initial engagement, Ardent was only selling 1 product. Their 3 year plan was to scale up their offerings, but their tech stack didn’t support that vision. We needed to replatform their website and overhaul their marketing stack to align them with their strategy.
  • Since the topic of “decarboxylation” is confusing and convoluted, their team had put together dozens of articles on the topic. Our research showed these pages were cannibalizing each other’s keyword rankings. We needed to build a proper “pillar” and “cluster” model for content topics and consolidate similar pages into singular topic authorities.
  • Our research showed a large number of cannabis influencers on Instagram who were charging significantly less. With paid traffic blacklisted on a number of platforms, influencers were a needed promotional platform.

The Execution

  • UX – Decarboxylation is a difficult concept to grasp, even for long time cannabis users. We built custom iconography and video to educate “top funnel” visitors, and custom graphics and imagery to push product benefits to “mid” and “bottom funnel” visitors.
  • Visual design – A complete overhaul from their previous strategy, we needed a visual design style that would appeal to the mass market. We created visual design styles and branding guidelines to make sure the brand was connecting with the new audiences.
  • Content strategy – Removal of redundant content and a cross channel content strategy to create targeted, high traffic resource content.
  • Influencer outreach – We found, contacted and negotiated over 100 influencer placements on Instagram, YouTube and influential cannabis blogs.
  • PR / link reclamation – The brand received solid press before our engagement, but a large number of the articles went live with NO links back to the brand’s website. We launched a massive outreach campaign to past placements asking for a link placement.
  • Funnel building – To meet the aggressive revenue goals set forth to our team, we needed to get paid traffic dialed in. We built a series of funnels using Instagram and Facebook Ads to acquire new leads and nurture them into customers via email and messenger bots.

The Results

  • Ardent Cannabis is an Ecommerce store that sells [patented] decarboxylation machines, allowing medicinal marijuana patients to create their own edibles from home.
  • FTF was engaged to help Ardent spread mass reach, outside of just the medicinal marijuana community.
  • Their goal for the engagement was simple – put a decarboxylation machine in the home of every cannabis user.
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New Leads
0 k
Likes
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Increase

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"This was our fastest growing and highest converting lead channels by now!"

Richael Halm

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Sandy Löfgren
Sandy Löfgren@rebbengts
Read More
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Lorin Eklund
Lorin Eklund@lorineklund
Read More
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photo-1525900907992-84464c86d6b4
brand Mission

Mission is to turn the leads into a conversation.

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1. Relentless

Aiming for greatness in every project. In culpa qui officia deserunt mollitia animi, id est laborum et fuga.

2. Resilient

Evolving with the market, similique sunt in culpa qui officia deserunt mollitia animi, id est.

brand Values

Fashion-forward. Trend-setting. Captivating.

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3. Visionary

Aiming for greatness in every project. In culpa qui officia deserunt mollitia animi, id est laborum et fuga.

4. Sparking Conversation

Evolving with the market, similique sunt in culpa qui officia deserunt mollitia animi, id est.

photo-1519211975560-4ca611f5a72a

Results Recap

  • Had over 7,000 conversations
  • Increased website chat engagement by 300%
  • Cut their response time by 450%, and
  • Increased live chat lead volume by 625% (per month)
  • Created $1 million in pipeline
  • Increased live chat lead volume by 625% (per month)
  • Cut their response time by 450%, and
  • Created $1 million in pipeline
  • Had over 7,000 conversations
  • Increased website chat engagement by 300%

Final Thought

Vulputate eu scelerisque felis imperdiet proin fermentum. Faucibus scelerisque eleifend donec pretium vulputate sapien. Mollis aliquam ut porttitor leo a diam sollicituding.

Aenean euismod elementum nisi quis. Mi proin sed libero enim sed faucibus. Fermentum odio eu feugiat pretium nibh ipsum consequat nisl. Ac feugiat sed lectus vestibulum mattis ullamcorper velit sed. A erat nam at lectus urna duis convallis convallis tellus.

My Services

Turn the internet into a conversation.

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Features

  • Overview
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